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Vision

Vision

Becoming a World-class Enterprise

Boasting the largest fleet, the most extensive route network, and the biggest annual passenger volume in China, China Southern shares the significant responsibility for building China into a nation with great strength in transportation and civil aviation. With its staff’s concerted efforts, the company is committed to becoming first-rate in terms of safety, profitability, and brand image. It strives to continuously improve its core competencies, enhance its core functions, develop new advantages in global competitions, so as to achieve high-quality development and become a world-class enterprise at a faster speed. China Southern aspires to be an industry leader with excellent products, notable brand presence, top-notch innovative strength, and modern management, and a pioneer on the Chinese path to modernization. 

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